The top 5 benefits of using a basic CRM software


It’s vastly known, yet shocking, that only 10% of travel related businesses around the world use some sort of a CRM. Many think that small businesses do not require a CRM software. However, we tend to believe that small businesses will be the most beneficiaries out of it. Because customers engaging small and medium enterprises are demanding, and require a personal touch to turn them into long term customers. Moreover, small businesses always need to converting new sales leads. A CRM software helps in organizing all information and takes the business to a higher level of professionalism.


If you’re still using the old-fashioned spreadsheets to track your sales leads & customer database, then this is for you. If you think CRM softwares are solely intended to replace spreadsheet, this is where you went sideways. A good CRM solution doesn’t only help organise your contact list with a few notes on the side, on the contrary, they also help you track communications, order history, invoices, and much more. Moreover, the benefits of CRM grow as your company grows, but Let’s discover the top 5 benefits of using a basic CRM.


  1. Higher conversion rates
    A basic CRM will help you analyze which deals have the highest potential and also shows you why you lost that deal from before with the client. This helps you to identify where your sales team need to focus to accomplish a higher conversion rate.
  2. Communication & Centralized information
    Businesses thrive through efficient communication both internally and externally. Customers expect that anyone who picks up the phone should know what they’ve purchased, what promises have been made, what communications have occurred, and what goals they want to achieve using your product or service. CRMs help you achieve this level of unity inside your business, which will ensure you never lose a customer because he couldn’t reach his personal advisor.
  3. Enhanced Customer Support
    A CRM solution can help you track customer complaints and assign it in an optimized manner. This will help you make sure that you never have any uncontrolled situations which could go out of proportion and does damage to your business.
  4. Reporting
    Now that you communicated efficiently, shared information effectively, and handled your customers problems professionally. What’s next is to keep close track of your KPIs on a personal level. With the use of spreadsheets only, it will be almost impossible to keep track of your entire company’s KPIs, along with the really important metrics you need to boom in the market. Here is where a CRM software steps in to solve the dilemma. You can run hundreds of reports on a CRM to help you see what’s working, what’s not, and what needs improvements.
  5. Growth and scalability
    With these four capabilities of a CRM, you are on the fastest track of success. Your growth potential quadruples, at least, when you know what’s in your sales pipeline and how it works. What kind of customers you serve best? What markets / campaigns are working and why? How accurate is your sales forecast? With the help of all of the information and reporting in a CRM, you can better project your future opportunities more accurately.

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *